Ama Udofa

Compelling storytelling and content marketing magic for brands

Hi, I'm Ama Udofa, an award-winning, multitalented content marketing generalist operating at the intersection of technology, youth and culture in a rapidly changing world. Results driven professional armed with a proven track record of driving business growth and maximizing brand visibility with remarkable storytelling and growth strategies.

First, my writing portfolio

A selection of stories I've written for notable local and international publications

Click to check out selected stories

Featured in Rolling Stone, Zikoko, Human Parts, Writivism, Rolling Stone India, Enye, Kalahari Review, Second Guess, etc.

Some video content I've made recently!

Mostly shot with my iPhone btw (but ocassionally using a mirrorless camera)*

Vendease Impact Series - Funmi Ajose-Adeogun

To kick off the Vendease impact series campaign spotlighting Vendease's B2B clients, I interviewed Ms Funmi Ajose-Adeogun on camera about her business and how the company helped her business streamline business operations

Deliciously, the Podcast

I conceptualised, planned and launched Africa's tastiest food podcast as part of OpenSauce's initiatives to engage with the community and tap into Vendease's business network. With over 15K interactions and more than 1,000 watch & listen hours across social media in 5 episodes, it strengthened brand engagement, community building , and contributed to expanding share of voice

On the Menu - Content direction

While leading content creation and strategy at Vendease/OpenSauce, I created a restaurant review series unlike anything elsewhere. I oversaw the infusion of wit, humour and compelling scripting to create and publish a hugely successful run of unique restaurant review videos to drive brand recognition

Some digital content products I've built and scaled

OpenSauce

For Vendease, I built a digital magazine & podcast to celebrate the culture of food and hospitality in Nigeria and support its B2B marketing. The community grew from ground zero to over 10k audience in 7 months and our content reached 4M+ people

Second Guess Newsletter

I write a personal culture criticism newsletter designed for people who enjoy commentary and criticism of youth culture, trends, and internet citizenship. After 10 editions, the newsletter has been read 34,000+ times

Content marketing for brands

Spanning a 6 year career across four startups and a non-profit, I've built exciting communities around memorable storytelling and launched content-led growth strategies for several tech products and programs, replicating success in different markets.

Testimonials

Ama is a hybrid of skill-sets, he has delivered quality jobs across designs, product marketing, content marketing, customer success before doubling down on content marketing and lifestyle journalism and launching Second Guess (his substack newsletter), I’m a fan of Ama and his unending re-inventions. Ama will do exploits based on his current trajectory and i am impressed that despite the already excellent writings he shares daily, he is not stopping or resting.

Ayobamigbe Teriba

It is always a thrill for me to discover and work with a writer whose determination to move toward excellence overrides any determination to protect his ego!

Laura M. Kaminski

Working with Ama is a real treat! He's able to deliver creative projects that succinctly meet our campaign's objectives. Aside from being a brilliant writer, Ama's also a delight as a co-worker, always willing to share his knowledge making the team much stronger!

Alero Okiy

Made in Vzy